WELCOME
As a trusted partner to some of the nation’s most dynamic female founders, Bound Social is at the forefront of digital growth, serving as the go-to strategists and secret weapon behind their online success.
Most recently, helping a client scale from $160k to over $2.1M in online sales by leveraging emerging digital platforms.
The days of investing in social media, but not seeing enough ROI for the time, money, or energy spent? Those days are over.
Case Study: grOH! Playrooms
Page Total
Total Followers: 59,800
Total Following: 867
Engagement Rate: 4.2%
June 2023
Total Reach: 342,567
Total Impressions: 458,902
Profile Visits: 12,453
June 2024
Total Reach: 489,234
Total Impressions: 612,345
Profile Visits: 18,902
Instagram Feed & Reels Overlap
Analyzing the performance overlap between feed posts and reels content
Avg Feed Reach: 24,567
Feed Engagement: 3.8%
Avg Reel Reach: 67,890
Reel Engagement: 5.6%
Page KPIs
Audience Growth
New Followers (30 days): 2,847
Growth Rate: +4.8%
Content Performance
Posts Published: 42
Avg Likes per Post:2,456
Avg Comments: 187
Audience Demographics
Female: 78%
Age 25-34: 52%
Top Location: United State
Instagram Insights & Engagement
Story Performance
Stories Posted: 156
Story Engagement: 890 interactions
Story Link Clicks: 234
Best Posting Times
Weekday Peak: 9-11 AM EST
Best Day: Wednesday
Lowest Engagement: Sunday
Archival Project Through a Digital Social
Through archival analysis of content strategy over the past two years, we’ve identified the optimal content mix that drives the highest engagement and follower growth.
Our data shows that maintaining a 75/25 ratio of organic to sponsored content creates the most authentic connection with audiences while still achieving business objectives.
Key Insights:
- Organic posts drive 3x more saves
- Sponsored posts generate higher click-through rates
- Balanced mix maintains follower trust
- Educational content performs best organically
E-Commerce Stats Overall
Conversion Metrics
Link Clicks:
8,945
Product Views:
12,340
Add to Cart:
3,456
Purchases:
1,234
Conversion Rate:
13.8%
Revenue Impact
Total Revenue:
$156,780
Avg Order Value:
$127
Top Product Category:
Lifestyle
Repeat Customer Rate:
42%
ROI:
385%
Weekly Instagram Engagers + Ideas
Top Engagement Strategies
• Behind-the-scenes content generates 45% more engagement
• Carousel posts have 2.3x higher save rate
• Educational content drives most shares
• User-generated content increases trust by 62%
Weekly Tiktok Engagers + Ideas